It's the Digital Age, right? A digital strategy is essential, but let's talk bigger picture.
You need an INTEGRATED marketing strategy if you want to convert leads into deals. This week, we’re breaking down why you should be putting pen to paper when it comes to Direct Mail marketing.
Did you know that, in their most recent study, the USPS found that 81% of recipients said they read or scanned their print mail daily? That means more than 8 out of 10 U.S. adults are going to find your message in their mailbox the day it's delivered.
Plus, direct mail drives response. The USPS study also showed that 58% of households with incomes over $65K made a purchase as a result of direct mail.
Ideally, you're communicating with potential prospects across multiple channels: email, social media, direct mail, and more.
But it seems more and more that marketers are moving away from print mail… Which creates an opportunity for you to stand out from the crowd! As other real estate investors move out of the direct mail space, you should be moving in!
As you consider how to integrate direct mail marketing into your lead generation efforts, take note of these five proven benefits that we've seen real estate investors experience again and again:
- Direct Mail is tangible.
The best part about direct mail is that you can hold it in your hand. If you have crafted the correct message, potential sellers will put your message on their refrigerator, or in a drawer, even if they’re not ready to take action right away. That postcard will act as a visual reminder of your company and what you’re offering, making it more likely that you will be the first person they call when the time is right.
- Direct Mail is personal.
Chances are, you have received a letter or postcard addressed to "Owner/Resident." How motivated were you to read it, knowing that it was a generic message for any resident on the block? My guess is that it went straight into the trash. Using a direct mail system, like Realeflow’s, that allows you to personalize the name and other details of the recipient can be the difference between whether or not you are taken seriously or immediately discarded in the trash. Want to take it a step further? Try out a letter with a handwritten font for added personal touch.
- Direct Mail is traceable.
Email marketing has trained us to look at open rates and clickthrough rates to gauge how the message performed. Direct mail can be a little trickier. But if you use specifically for direct mail, like Realeflow's tracking numbers, monitoring response rates and the effectiveness of your campaigns is quick and simple. These numbers are significant when trying to figure out which campaigns connect better with recipients, warranting your time and money.
- Direct Mail is dependable.
With the increasing restrictions and proverbial hoops surrounding email and SMS marketing, direct mail is becoming a more reliable option every day. With direct mail, you always know your message will be received - no need to contend with spam filters. Plus, with Realeflow's updated Direct Mail system, your pieces will reach the mailbox just 4-6 days after you hit the order button.
- Direct Mail is targeted…
AND NO ONE HAS TO OPT-IN TO RECEIVE YOUR MESSAGE! Using list building software, you will be able to target specific subsets of buyers and sellers in a variety of situations. Want to reach local absentee owners, cash buyers, or even homeowners who are upside down? Not a problem. Just make sure to craft a message that appeals to their specific circumstances and the unique benefit (or relief!) you are offering.
We find that most real estate investors are either unhappy with their current service or aren't sure where to start. Well, there's a tool for that!
Our direct mail software is easy-to-use and cost-effective.
Within Realeflow, you can build a list of leads, choose pre-designed mailers for a variety of buyers and sellers, send pieces for PENNIES, and track not only when your mailers arrive, but how many people respond!
This is a full-service direct mail tool, so all that’s required of you is some light decision making about your campaign, and a few clicks of your mouse. Realeflow does the rest.
Also, direct mail is effective on its own, but we love a best practice, don't you? That's why Realeflow has put together The Ultimate Guide to Real Estate Direct Mail.
In this free report you'll find:
- 7 Steps to executing a higher response direct mail campaign
- The top 3 lists to generate highly motivated seller leads
- How to increase your response rate by up to 15%
- Plus follow-up strategies designed to maximize every lead you get
My guess is that most real estate investors aren't leveraging direct mail to its full potential… which means you aren't reaching your full potential—yet! Take a minute to download The Ultimate Guide to Real Estate Direct Mail, then get to work! There are motivated sellers with mailboxes just waiting for your message.
As you know, at Realeflow, our biggest mission is to help others find their freedom. It's what gets us going every morning: thinking about how Realeflow is going to help real estate investors like you work smarter to build their business, while achieving their goal of financial freedom.
Direct Mail marketing is, and always has been, an essential strategy that can help you achieve that goal even faster.
Let us know how it works for you by leaving us a comment!
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