Welcome to the first post in our “Featured Tool of the Month” series on Direct Mail! Follow us as we break down our software, pixel by pixel. Today’s post focuses on the How’s and Why’s of Direct Mail.
Think Real Estate Direct Mail is Outdated? No Way.
Find out why it works so well...
Last month we focused on websites. We stressed the importance of having strong content for your digital marketing as well as the importance of having content and systems in place that are delivered to your leads automatically.
The content you deliver in your follow up marketing will make the difference between people who just browse through your site and those who actually want to work with you.
Your entire business depends on your marketing, whether it’s online, Direct Mail, or word of mouth. That’s why I like to think of marketing as the heart of success within any business.
THE VALUE OF DIRECT MAIL
In the digital age we live in, what was once old is new again. When it comes to marketing your real estate investing business, one of the most powerful strategies is Direct Mail for a couple of reasons.
First, you are most likely going to have a prospect’s name and mailing address long before you have their email address. That means that if you want to actively market to these leads, you need to send them direct mail.
Second, if you’re sending the right direct mail pieces, you’re going to get your prospect’s attention fast. We’ve tested and tweaked different direct mail pieces over the years to come up with eye-catching direct mail that gets the message across quickly and engages and converts the target audience.
Think about yourself for a minute… when you get the mail, what do you open first? If you’re like me, and most other people, you go straight for the personal mail that looks like it came from a friend and probably glance through the postcards. Obvious junk mail goes straight in the trash.
That’s why Realeflow’s direct mail works so well. The message on each piece is concise and straight to the point. Postcards are simple but still eye-catching with a direct call to action.
A personalized letter with targeted copy, describing how your business can provide the type of solution the homeowner is looking for is what will engage your audience and get your phone to ring.
If you do direct mail right, it’s an investment that will pay for itself several times over if just one deal results from a mailing.
Knowing who you want to target will determine how you talk to them and what your direct mail says and looks like. Hands down, one of the most important aspects of marketing is understanding the target audience that you’re reaching out to. With your target audience in mind, you can develop a game plan that will ignite the client engagement your business needs.
Put yourself in the shoes of your different types of leads. What would appeal to you? What would come off as tacky or unprofessional? What type of information would you want to know?
These factors may seem like no-brainers, but you might be surprised at how often they’re overlooked.
Here’s the good news – we’ve already taken care of all of this for you. We’ve done all the market research and testing to find out what different lead types want and the types of messaging and designs that convert them.
Realeflow’s postcards and letters are written by industry experts and designed to be eye-catching, but not overwhelming. We have tested different message types, postcard designs, and several letter types to build a marketing library that’s full of highly converting marketing pieces including handwritten letters, typed letters and postcards.
There are also single-step and multi-touch campaigns pre-set to automatically deliver on the most optimal time frame for your audience.
DIRECT MAIL WITH REALEFLOW
Realeflow makes direct mail marketing simple.
Single step and multi-touch custom campaigns can be initiated in just a few clicks by choosing your campaign and your audience, then customizing and sending.
Then we take it from there.
We take care of all the printing, postage, and sending so all you have to worry about is where your next check is coming from and focusing your attention on the areas of your business that need it most.
You can use leads that are downloaded using Leadpipes or upload your own personal lists of leads.
Realeflow’s direct mail campaigns are also designed to fit any budget, however large or small, with no minimums required.
If you haven’t used Direct Mail in your business before, it’s time to start.
I’d love to know what your highest converting piece of Direct Mail is!
Be sure to drop me a line below AND be on the look out for next week’s post.