How To Invest In Real Estate | Realeflow Blog

The No-Nonsense Guide to REI Wholesaling in 2023

REI Wholesaling: The New Way [2023]


Looking for a new way to wholesale and build your business?

Check out this episode of REI Roundtable below. 

Some of the knowledge bombs on this episode;


  • No Risk, All Reward: How you can use a battle tested “No-Risk Strategy” to find qualified leads, secure contracts, and close deals, fast!

  • Fear Factor: Our guest’s daily mindset hack that every real estate investor needs to adopt to escape hardships, gain momentum, and build an investing business that can weather any storm.

  • Right People, Right Process - If you’re hiring your first team members, then you’ll want to arm them with these specific tools. (most growing real estate investors miss this step and pay for it later…)

  • Transaction Coordinator: How this position boosts a new real estate investing business by accurately auditing calls and tracking closings. Hint: hire someone in this position, asap!

  • Start The Clock: Copy this strategy to train your cold call team to get a property owner interested and get it under contract in under 7 minutes << you need to hear this if you want results…

  • Similar Housing Pricing Strategy: Want a quick and dirty rule of thumb trick for pricing? Targeting zip codes with cookie cutter style homes might be a fast solution.

  • Target on Assignment: How much our guest expert expects to earn on each contract (and the bare minimum to accept before you say no and walk away…)

  • Brilliant Strategy #1: Our guest expert tells you why to consider using a different title company in each market.

  • Brilliant Strategy #2: Why you should use a “runner” in each market to facilitate your inspections.

  • Don’t Burn Your List! How to mail your list every day and keep them interested… (preventing list burn out is crucial for your business!)

  • And much, much more…

REI Wholesaling For Investors Looking To Scale Their Business


1. Clear the Fog: Decoding REI Wholesaling

small homes on desk with green arrows pointing up, which represent a growing rei wholesale portfolio among investors

Picture this: a high-stakes poker game where the chips are real estate properties. That's essentially what Real Estate Investment (REI) wholesaling is. Intriguing, right? But let's clear the fog here and get down to the bare bones of REI wholesaling.

In REI wholesaling, you're the middleman. You find a seller, get a property under contract, then flip it to an interested buyer. Your earnings? The difference between the price you contracted with the seller and the price the buyer pays. It's a fast-paced, thrill-a-minute gig that's not for the faint-hearted.

2. Get Your Hands Dirty: Sourcing Prime REI Wholesale Properties

In the REI wholesaling world, you're as good as the properties you flip. Your job is to sniff out the underpriced, the undervalued, the diamonds in the rough. This is no time to be squeamish. You need to get your hands dirty.

So where do you find these deals? Dig through property listings, attend auctions, track foreclosures. Keep an eye on emerging neighborhoods, upcoming development projects. The best REI wholesale properties don't just fall into your lap. You need to do some serious treasure hunting.

3. Don't Be a Wallflower: The Importance of Marketing in REI Wholesaling

wooden blocks with different icons associated with the marketing process, which signify the marketing investors must do on their wholesale property

Once you've contracted a property, it's time to put on your marketing hat. But understand this – you're not just peddling a contract. You're selling a dream, an opportunity, a ticket to prosperity.

You've got to be vocal, visible, unmissable. Leverage real estate lead gen websites, social media, email blasts, real estate forums. The wider you cast your net, the bigger your haul.

4. Stay on Top of Your Game: Picking the Best CRM for Real Estate Wholesalers

Picture this: you've got a gold mine of leads but can't keep track of them. Nightmare, right? That's where a Customer Relationship Management (CRM) tool steps in.

The best CRM for real estate wholesalers isn't just a fancy address book. It's a weapon, a tool that helps you stay organized, follow up effectively, and close deals faster. A robust CRM should offer lead tracking, task management, and deal analytics.

Obviously we're a little biased - but Realeflow's CRM is the ultimate CRM for real estate wholesalers.

5. People Matter: Building Strong Relationships in REI Wholesaling

At its core, REI wholesaling is a people business. It's about building relationships, establishing trust, creating value. It's about connecting with sellers, buyers, and fellow investors.

Be there. Be reliable. Be generous. Create value, offer assistance, provide solutions. Remember, your network is your net worth.

6. Stay Hungry, Stay Foolish: The Journey of Learning in REI Wholesaling

The world of REI wholesaling is dynamic, ever-evolving. To stay ahead, you've got to be curious, flexible, open-minded.

Keep an eye on market trends. Participate in seminars. Immerse yourself in books. Join online real estate communities. Knowledge is power, and power is profit.

real estate investor holding phone with reddit icon on it, against orange backdrop

7. Walk the Talk: Taking Action in REI Wholesaling

So, you've armed yourself with knowledge. Now what? Now comes the fun part – action. In REI wholesaling, you can't be a spectator. You've got to be a player.

You need to be relentless, dogged, unstoppable. Knock on doors. Follow up on leads. Negotiate like a seasoned diplomat. In this game, there are no second place medals.

8. The Full Monty: The  New Way of REI Wholesaling

Okay, you've got the knowledge, the tools, and the attitude. But knowledge without action is like a guitar without strings. Sounds cool, but can't play a tune. Now is the time to get your hands dirty.

REI wholesaling isn't a nine-to-five gig. It's an all-in, full-throttle adventure. You've got to eat, sleep, and breathe wholesaling. You have to be persistent, resilient, and a little bit crazy.

You need the tenacity of a marathon runner, the sharp eyes of a hawk, and the smooth talk of a radio host. You need to chase leads like a bloodhound. You need to negotiate deals like you're bartering for the last bottle of water in the desert.

In the world of REI wholesaling, there's no room for second best. You need to push yourself, challenge yourself, reinvent yourself. You need to set the pace, not just keep up with it. You need to be the leader, not the follower.

9. Embrace the Grind: The Secret Sauce to REI Wholesaling Success

real estate wholesaler holding "for sale" sign and pointing to it against blurry backdrop of condos

Every journey has its bumps. Every adventure, its challenges. But remember, a smooth sea never made a skilled sailor. Every setback is a stepping stone. Every failure, a lesson in disguise.

In REI wholesaling, you'll face roadblocks. You'll face detours. You'll face dead ends. But you can't let that stop you. You've got to use it to fuel your fire.

In the end, success in REI wholesaling isn't about the number of properties you flip. It's about the journey, the grind, the hustle. It's about the thrill of the hunt, the joy of the chase, the satisfaction of a deal well done.

So, get out there. Start hustling. Start grinding. Show the world what you're made of. Because in the world of REI wholesaling, there's only one rule – do it with passion, or not at all.